Monday, June 10, 2013

Selling With NLP

Selling: The ability to sell.... is it really a skill some people are born with or is it a process, sales cycle steps, to learn and apply? 

"Runs Like A Well Oiled Machine"  is a common metaphor for an effective and profitable business.  This means that the business has an effective process that generates orders for the value the business provides, as well as an effective process of providing that value.

SALES ($ALE$): To motivate, persuade and influence people into making mutually beneficial decisions.
Most NLP sales trainings, sales books and sales seminars focus on the skills to motivate, persuade and influence people  They may also instruct in marketing, presentation, proposal and closing strategies, even exact phrasing to use, for specific industries and specific products.  Businesses also have existing resources, the things already done and said to generate sales.  These are all components to be assembled (and tested) on the framework of your Sales Buy-Cycle, to make it run smoother... and  faster... so that you win more often.

Sales is what drives every business.  Get your Sales Buy-Cycle going with the resources you have, then call on the experts that can help improve each step.  Now you have a model of the selling process, a place to use and test the knowledge in sales books and trainings.

No comments:

Post a Comment